Welcome to Appelsap - the new design studio of Emma Hovel.
I decided to launch my design studio after about a year of brainstorming names, considering the legal and accounting sides and doing research. I've finally decided to pull the trigger after recently moving to New York City, where it just seems right to have a fresh start! I think it will be a good way to represent myself and the magazine, as well as a helpful tool for collaborating with other designers and developers.
So where did the name come from? Appelsap is the Dutch word for "apple juice." Apple juice was my first word (well, words) and I've always been very fond of the sweet stuff. Also, I wanted to throw a little nod to my time in Brussels, so that's why it's in Dutch.