Louise and Guillame are friends that I met while in Brussels. Louise sent me an email after seeing my blog, we went out for lunch and we've been friends ever since! She and her husband run a children's photography studio, Les Petit Filous, but they also shoot big time campaigns and fashion spreads. For now they have been operating under Guillaume's name for the non-kids shoots, but are planning to expand. So we worked on a new name for the duo, which is now Louise Plus Guillaume, a new logo and a new site.
We finally got around to visiting the International Photography Center in Midtown yesterday, which has two fabulous shows running now. The first is of Latin American photographic movements from the 40s to present and the second is of Caio Reisewitz - a contemporary Brazilian photographer. Both exhibits were beautiful and powerful, but I was especially moved by Reisweitz's work.
A month back I went to the Len Lye exhibition at The Drawing Center and it left quite the impression. Len Lye is known to be one of the forefathers of experimental film. He grew up in New Zealand, and moved to New York City in 1944. However, he had already begun creating his "motion sketches" in 1920 using a direct film making technique. He would scratch, draw and manipulate the film directly to achieve this stunning effect. I was blown away by how colorful and modern the work is. I seriously did a double take when I read the dates on the wall.
Lise Brooke is the blogger behind the Belgian Eleven Lovely Things. She's also a friend from my time in Brussels, so of course when she reached out to me to work on the redesign of her logo and blog, I was thrilled! It was a joy to work with Lise to come up with a new logo concept, and then to design the new blog layout. We also added a travel guides section which has an interactive map feature for navigating through posts.
Welcome to Appelsap - the new design studio of Emma Hovel.
I decided to launch my design studio after about a year of brainstorming names, considering the legal and accounting sides and doing research. I've finally decided to pull the trigger after recently moving to New York City, where it just seems right to have a fresh start! I think it will be a good way to represent myself and the magazine, as well as a helpful tool for collaborating with other designers and developers.